FOR IMMEDIATE RELEASE: September 1st, 2007


September 1st, 2007

Facebook Application "Wine Beagles" and Hot New Wine Club "iYellow Wine Club" Join Hands to Revolutionize the Urban Wine Scene

Toronto, ON - September 1, 2007 - Wine Beagles, the fastest growing wine application on Facebook, and iYellow Wine Club, a Toronto-based wine club, today announced a partnership agreement in efforts to bring the urban wine scene to a whole new level.

Designed specifically with the vision of developing the next generation of wine aficionados, Wine Beagles ( is an easy-to-use Facebook application that allows its users to quickly review a wine, and share with their friends.

"We are very excited to partner with iYellow Wine Club (.com). We believe that the journey of wine appreciation is very personal, but it sure is a lot of fun when you are accompanied by friends!" said Mario da Roza, Founder of Wine Beagles. "(We) Both are on a mission to bring a new dawn to the wine world. While we provide the technology to make it happen on Facebook, iYellow (being an energetic and exciting group) is adding fun into the equation!"

The iYellow Wine Club(.com), run by 'The Wine Enthusiasts' Angela Aiello and Paxton Allewell are giving young wine lovers and urban professionals the chance to mix, mingle and learn about wine at their monthly wine socials and wine tours as well as meet other wine lovers through their ever growing Facebook group.

"This is going to be an amazing reciprocal relationship," says Angela Aiello, Co-President and Event Manager for iYellow Wine Club. "Wine Beagles allows our members to record their tasting notes and share with other club members and friends - via their Facebook profile - what an awesome way to share wine!" And Paxton Allewell, Co-President and Executive Editor of iYellow Wine Club is excited about the huge potential that online applications, like Wine Beagles, have for online community building.

About WineBeagles
Wine Beagles is the fastest growing wine-themed Facebook application (with users from over 30 different countries). Their wine repository has over 20,000 wines for its users to select from. Wine Beagles offers a simple interface for users to enter reviews, and share wine recommendations amongst friends. Join this community of wine lovers on Facebook by adding Wine Beagles or click here. Please email us at

About iYellow
iYellow is a FREE wine club based in the great city of Toronto with members across Canada and around the world! Hosted by 'The Wine Enthusiasts' Angela Aiello & Paxton Allewell - featured in the "Hot Nine of Wine" by City Bites Magazine, the wine club sends out newsletters twice a month; hosts the 'Best Wine Tours in Canada,' lead wine socials and events and even has FREE giveaway prizes! The wine club will keep you up to date with what's hot in the wine scene. Be a part of something worth whining for!

Please email them at to be added as a member. Visit the iYellow Wine Club Facebook Group here