Media Release: Officially Toronto's Hottest Social Wine Club

November 27th, 2007

Officially Toronto's Hottest Social Wine Club
The iYellow Wine Club captures consumers and doubles its membership
at the recent Gourmet Food & Wine Expo in Toronto

After a stellar weekend at the Gourmet Food and Wine Expo, the nearly two year old iYellow Wine Club has doubled its membership surpassing 1500 members.

The iYellow Wine Club is...

* A Free Social Wine Club with
* Monthly Wine Tours
* Monthly Wine Socials & Events
* Bi-Weekly Newsletters, including iYellow TV
* Membership Benefits & Discounts
* Chance to meet and network with lots of great new people
* It's Toronto's Hottest Social Wine Club
* The club's hub is

The wine club has hosted numerous wine events and wine tours this past year featuring Canadian VQA wines as well as international wines. Highlights for the iYellow Wine Club include July's wine tour where CBC - TV was on tour filming for an upcoming wine documentary.

The iYellow Wine Club socials have also been a great success. October's 'Chile & Argentina Wine Fiesta' was a hit and the club's last Social on November 7th was called 'I Heart Canadian Wine' and incorporated an intimate Q & A experience with Tony Aspler, Canada's Foremost Wine Expert and Author of The Wine Atlas of Canada. Admission was $10 and went to Grapes For Humanity Charity.

With one more tour to go in 2007 (Saturday, December 8th) iYellow Wine Club tours are $99 and include luxury transportation, wine personality guides, gourmet lunch, wine tastings, all sorts of giveaways and more. They are arguably the best wine tours in Canada, having a "VIP experience without the VIP price" as one wine tour attendee aptly said. And a new special price of $180/2 people for December's tour has now been offered.

The iYellow Wine Club's social events happen mostly at the Fine Wine Reserve (King & Spadina - near Crush Wine Bar). However, the club's last event of 2007 - also expected to be their best - will be at the Roots Flagship store (100 Bloor Street West) on December 12th. The free event is called 'Sip, Shop & Socialize' and iYellow Wine Club members and their guests will receive 30% off Roots clothing and sip wines from Dan Aykroyd and Mike Weir. It's a genuine Canadian evening. The expected turnout is 100+ guests. The night runs from 7:00pm-10:00pm with an after party taking place at Y Not Lounge.

The iYellow Wine Club would like to invite media on their next tour and to the Roots 'Sip, Shop & Socialize' event - please contact us at for more information and to reserve your spot.

About The iYellow Wine Club

Angela Aiello and Paxton Allewell, known together as 'The Wine Enthusiasts' are the personalities behind the iYellow Wine Club. Their pride themselves in their fun, cool and friendly approach to wine. The club's name is based on Angela's last name. She founded the wine club in her own name Aiello, pronounced 'iYellow,' and is the Co-President along with Paxton.

Ange & Pax are a dynamic duo changing the wine industry. Targeting specifically the 25-39 age demographic, the club is changing the social and wine scene in Toronto, providing Torontonians with enticing travel and social events revolving around wine. Featured in City Bites' 'Hot Nine of Wine' in Spring 2007, Ange and Pax also lead a 'Blind Wine Tasting Adventure' Tutored Tasting at this year's renowned Gourmet Food & Wine Expo.

Angela and Paxton have worked in the wine industry for a combined number of 12 years and are established wine writers, educators, event planners and tour guides. They also provide wine consulting services and cover the wine scene for LeGourmet.TV (a web based food and drink video network - Part of the Broadband Gourmet Network).